About Me

About Me

About Me

18 Years in Business

10 Years @ Java2Days

Published Author

Software Consultants

Invented the Internet

To our success!

How do you use social media?

Have you ever browsed social media while waiting in a line?

Have you ever been watching TV and been browsing social media at the same time?

Ever pick up your phone while having a meal with a friend or family to check real quick?

phubbing

the practice of ignoring one's companion or companions in order to pay attention to one's phone or other mobile device.

Slot Machines

The zone

Designed to keep playing indefinitely

Positive reinforcement

Payout in regular intervals to keep you hooked, you'll eventually get something back and likely less than you put in

No dry spells

Never play too long without a win

Solitude

Solitary nature is one person, by themselves, no one else around to pull you away or distract you

Speed

Push button and play hundreds of games in a sitting

Constant play

No breaks or stopping points, continue play.

Social Networks

The zone

Bright designs and red notifications capture attention and focus on app

Positive reinforcement

Every notification is possible social reward, tagged in a photo, liked a photo, message from a friend

No dry spells

Always a notification waiting for you even if not significant, keeps you engaged

Solitude

Connects you to others, but never IRL, usually when alone

Speed

New content always waiting for you, millions of sources, hooked

Constant play

Infinite scrolling allows refreshing content indefinitely and no stopping point

Creators of Social Media

"Hearts. Likes. Thumbs up. And we conflate that with value, and we conflate it with truth instead of what it really is is fake, brittle popularity that’s short-term and leaves you even more — and admit it — vacant and empty than before you did it."

-Chamath Palihapitiya

"The short-term, dopamine driven feedback loops that we have created are destroying how society works."

-Chamath Palihapitiya

"I think the internet is broken. And it’s a lot more obvious to a lot of people that it’s broken.”"

-Ev Williams

"One reason it is particularly important for us to talk about this now is that we may be the last generation that can remember life before,"

-Justin Rosenstein, creator of Facebook like button

"It literally changes your relationship with society, with each other, God only knows what it’s doing to our children’s brains."

-Sean Parker

Social Networks

What is the primary purpose of each?

For photos

For connection

For short messages

For disappearing media

For business messaging

No.

It's to provide eyeballs for its advertisers

Except for Slack.

Which let's your employers keep eyeballs on you

Gatorade

Extra Space Storage

Air France

The Art of Mute

Tricksy Facebook

FB Purity

Clean Up and Customize Facebook

FB Purity Options